Local Search Engine Optimization

Grow Your Online Visibility Within Your Target Locations

Approximately 93 percent of U.S. consumers search for local businesses online, and about 88 percent of SEO local mobile searches result in a store visit or phone call within 24 hours. Ramp up your local search engine optimization efforts and unite your brand with high-intent customers in your area.

Zrexa Internet Marketing Agency offers conversion-driven local SEO services to assure your business ranks high in SEO local search queries and gains revenue growth.

What Is Local SEO?

Dominate Your Niche With Strong Digital Branding. Millions of customers are looking for local businesses on a daily basis, and approximately 84 percent of prospects require digital capabilities to facilitate brand transactions. Without a strong local business SEO presence, you miss out on valuable leads, traffic, and sales opportunities.

 

Local SEO is the process of promoting the local search visibility of small and medium size businesses (SMBs), brick-and-mortar stores, and multiple location businesses within a geographic area.

 

Unlike traditional SEO, which concentrates on boosting a brand’s searchability on a national or global scale, local search engine optimization targets “near me” and geo specific search queries. The goal of Google local SEO is to boost your brand exposure beyond your storefront and make your business more accessible to possibilities in the local online community.

What are local SEO ranking factors?

Google looks at various local SEO ranking factors to determine your search rankings. These include:

  • Google My Business (GMB) listing
  • Domain authority
  • Name, address, and phone number (NAP) consistency in local business citations
  • Quality of local search citations
  • Review quality, velocity, and diversity
  • Click-through rate (CTR) from search results
  • Keywords
  • User experience (UX)
  • Link signals

 

How to do local SEO?

Local SEO leverages various local digital marketing tactics to rank up your local SEO ranking, including:

  • On-page SEO
  • Local business SEO keyword targeting
  • Online reputation management
  • SEO local landing page optimization
  • Google My Business optimization
  • Local search citations
  • Link building
  • Google local SEO content marketing